5 years later, together again.
"A winning team you never change", at most you make it bigger.
So, this time for the running campaign of Francesco Zaccaria, we worked together with an enlarged team including FF3300, Pazlab, Patrizia Nettis, Mimmo Capozzi and Tiberio Potenza.
The election campaign lasted very long, which is why we set up a story "in 3 parts":
→ a teaser
→ a part of what has been done
→ a part of what needs to be done
The purpose of our communication strategy was twofold. On one hand we tried to unfold the opponent’s storytelling strategy, and on the other create our own storytelling for a coalition project that fought for society progress and modernization, run by the Democratic Party (PD) together with a meticulous selection of other political movements that united people of great values.
From our campaign five years ago, we kept the seal "Z".
This time, however, we started off differently: we created physical "Zs", made from actual objects. Are we talking about the coast? Then it's sand. Are we talking about the environment? Land. Are we talking about mobility and infrastructure? Concrete. Are we talking about culture and school? Books. Do we talk about sport? Useful tools. And so forth.
In the second part of the campaign, after the teaser, we focused on the creation of a brochure and several video clips, which summarized the core elements of the story, our main topics. These then became content for social media in the form of posts and stories. We then added content to our storytelling based on a before/ after comparison to show the transformation in progress.
From "a break with the past" (the leitmotif of five years ago) to "the sign of change".
In the final part of the campaign, we assisted the team of volunteers who autonomously created a lot of useful content, mainly video.
