In 2024, for the third consecutive year, we worked for Unisalento on the enrollment campaign.
This is a campaign aimed at college-age youth, exploring their desires and attitudes, through illustration, a contemporary, inclusive and immediate language.
The goal of the campaign is to give space to the habits and aspirations of the younger generation, without sacrificing the contradictions and complexity that characterize their individual and collective journey of transformation.
The campaign slogan is «Unisalento changes your life».
The graphic design is articulated through a series of modular illustrations, having as their subject boys and girls, which combine with each other, giving rise to a large number of “compositions.”
