SBAM is a three-year inter-departmental program for "education in correct lifestyles", promoted by Regione Puglia.

We designed the identity system based on the "SBAM" onomatopoeia which can be composed in a combinatorial and generative way. We also tampered a typeface with all the (half) letters and the modular baloon system for backgrounds.

The publication promotes motor activity in primary schools and teaches children and their parents the correct lifestyles, starting from a healthy nutrition.

Some texts of the publication have been written with the Italica font, which reproduces the italic handwriting developed to teach children to write with simplicity and safety. "Italica" is a project created by Monica Dengo, Laura Bravar and Riccardo Olocco.