Mario Mossa is Bari’s most important jeweler, and after more than 30 years he has decided to redesign his brand and chose us for the job.

This project was long and dense. To redesign the identity system, we carried out a vast analysis, using interviews to collect the necessary information and develop a concept.

First, we redesigned the monogram, from which we designed a timeless identity capable to adapt to very different contexts and situations, from set-ups to boxes, from web to printed paper, all the way up to signs.

Font in use:

DecimalHoefler & Co.

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