For events CGIL Retired Union has set itself a series of goals:

→ To make yourself visible and attract media attention

→ To emerge as a reference point for Italian retirees

→ To display organizational and political force

→ Reposition the idea of union in the collective imagination

→ Try to speak to the new generations

→ Building consensus around anti-fascism

Analyzing in advance the nature of the promoters of the event and the characteristics of its participants, it was concluded that:

→ There was a great risk of redundancy and rhetoric in the messages

→ The presence of the assembled center-left would have catalyzed the attention of the media

→ The risk of tension or disputes would also have catalyzed the attention of the media

It was therefore agreed that in order to achieve the goals that had been set, it was necessary to:

→ Adopt a multiplicity and variety of communication tools to be adopted

→ Modulate the messages and tools basing on the audience they wanted to reach

→ Use irony, imagination and impact of the slogans

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