To innovate means to be able to intuit the near future, but also to determine it. The seeds of possible futures are contained in the present. It means being able to see the future – or one of the possible futures – through the present. The key to this is the ability to interpret reality which translates into a very simple and linear claim: "to see the future through the present".
Among the possibilities that emerged during our research phase, we focused on the study of the optical effects that allow us to "see through".
The identity project is based on the so-called "Moiré effect", a visual phenomenon that occurs through the overlap of two levels:
? a first level (A) with a hyper image, or a representation that is a function of N images, composed according to an algorithm;
? a second level (B) with a grid of vertical full and empty spaces.
When level B is moved, it covers and discovers portions of the drawing on level A, which is designed according to a "frame" logic.
This interaction across the 2 levels generates the perception of a moving image.
The hyper image represents the present, which contains possible futures. The second level (the grid) is the key, the interpretation. The interaction of these two levels generates the moiré effect, or the possibility of seeing the future through the present: the object of our narration.
In the months preceding the festival, there was a presentation roadshow in the Apulian capitals to tell, through some talks and installations, what the festival would have been. Within the festival we took care of the selection of guests and managed the area of the making workshop, involving Salvatore Iaconesi, Oriana Persico, Giovanni Bindi and Giacomo Leonzi, as well as Barimakers and Veloservice.
Eventually, we made a "cocktail printer", built with open source electronics, reused material (printers, wood, etc.), a couple of engines and a bottle purchased in a Chinese shop.
The quality of the drinks is given by the calibration, set with a professional barman.
