This year, for the membership campaign of ARCI National, we've worked on a concept that brings together the ideas of "Care" and "Revolution."
The graphic project features a blazing heart radiating light.
The message emphasizes and advocates the relationship between these two concepts, explicitly expressing their reciprocity through the verb.
We firmly believe that the prerequisite for any revolution is a paradigm shift founded on the idea of the necessity of reciprocity in human (and non-human) relationships.
For us, reciprocity doesn't mean symmetry, but rather the ability to "feel the other," to understand and embrace, to be together as one and many.