For the Retired Union (Spi Cgil) 2017 membership campaign, we've been working on the main issues on which the union's action was focused and for which concrete results were obtained. The aim was to communicate them in a clear, direct, incisive way and to make citizens aware and informed about their social security positions.
To complete the campaign, we designed an in-depth and support brochure on pensions, examining in a simple but exhaustive way every point useful for the correct information of the retired citizen. Another booklet, on the other hand, explained to retirees how to recover all those sums of money called "unexpressed rights".
The pensionati.it website project, in addition to collecting all the information from their publications, offers users the possibility of finding out if they are entitled to the fourteenth directly from their browser.
The whole campaign was supported by a cross-media digital promotion plan on the web.