The explosion’s mark has become an era’s metaphor, defined by a strategy of tensions and a series of numerous attacks.
Furthermore, "Boom" is the sound of the explosion of youth, political and union movements, the sound of great struggles that have led to great achievements, the sound of society and culture that have crossed and transformed the country.
The project was created with the following purposes:
→ Establish a dialogue between the younger generation and the union where they can share their story and values using a pop language, in an informal or unpresumptuous way.
→ Deny the widespread opinion that the union does not know how to use the new means of communication.
→ Make people from different backgrounds collaborate on a wide range of issues that can be traced back to the years 60-70.