"BIS Libertà" is an experiment by the City of Bari on urban redevelopment and social innovation in the Libertà district.
We’ve established a communication strategy based on the story of the project’s first phase: compare the visual identity of BIS Libertà with the renewal of an organic tissue by cellular mitosis.
The cells, and their ability to reproduce, have therefore been the main theme for the campaign, both for the letters as all the different textures used in the campaign. The color palette is very simple, as well are the texts.
Based on this first phase of the project, we’ve then created the website, videos, campaign, and project dossier.