"BIS Libertà" is an experiment by the Municipality of Bari on urban regeneration and social innovation in the Libertà district.

We worked on a communication system to document and narrate the first phase of the project: the visual identity of BIS Libertà is built on the analogy of an organic tissue that renews itself through cellular mitosis.

Cells, and their ability to reproduce, are therefore the object of representation, both for the lettering of the brand and for the systems of declination in textures designed. The colour palette is very simple, as is the service typography.

Based on this first phase of work, we then produced the website, videos, campaign and a project dossier.