For Baco, a social promotion association that foster the practice of co-housing in Puglia, we designed a generative identity system capable, through the multiplicity of possible configurations, of telling how beautiful and varied it can be to "cohabit the South".

During the activities we also designed a typeface, a fundamental tool for modulating the composition of the brand.

Font in use:

Gotham — Tobias Frere-Jones, with Jesse Ragan — Hoefler & Co.

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