FF3300 | Communication Agency

FF3300 is a Design Agency: we design strategies, brands, propaganda, publishing, digital tools and marketing processes.

che cosa è TuttiSanti?

It is a project inspired by the religious iconographic tradition, reinterpreting it in a contemporary key, through new linguistic codes. The project is based on the creation of illustrations and furnishing objects that value the best craftsmen of the Italian territory.

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What is Tuttisanti?

From the Latin 'sanctus', past participle of 'sanction', protect with sanction,
but also to establish by law, saint is by definition he or she who during
one's existence has distinguished itself by having performed the virtues of its belief.

TuttiSanti reinterprets in a "pop" key central figures of religious traditions
through an in-depth study of pre-existing sacred iconography.

The project intends to reflect on the dynamics of popular affection using
a reading key not necessarily devoted, but more akin to the definition
of "tutelary deity".

TuttiSanti reinterprets the central figures of religious traditions in a "pop" key through an in-depth study of pre-existing sacred iconography.

The project intends to reflect on the dynamics of popular affection by using a reading key that is not necessarily devoted, but more akin to the definition of "tutelary deity".

From the Latin 'sanctus', past participle of 'sancire', to protect with sanction, but also to establish by law, saint is by definition the one or woman who during his existence distinguished himself for having performed the virtue of one's belief.
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How was TuttiSanti born?

FF3300 in 2013 made, on commission, the manifesto for the procession Historian of San Nicola in Bari - project exhibited last November 2015 at the exhibition “Millennials - La nuova Italian graphics scene ", edited by AIAP, at the Steam Factory from Milan.

Manifesto of Bari Historical Procession, 2013

Where did the iconography originate?

Each illustration draws inspiration from the ancient icons of Christian origin and reinterprets its stylistic features and symbols in a new and contemporary way.
For St. Nicholas, the reference icon originates from Russia and dates back to the 17th century.

Russian (orthodox) icon of Saint Nicholas, 17th century

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What do the images mean?

Through the figure of the Saint, tradition evocate stories extraordinary people.

This is not about religious beliefs,
this project wants to celebrate
the exceptionality that characterizes
human beings.

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