Google Analytics, while offering a powerful suite of analytics and conversion tools, has one increasingly fatal flaw – by the time you get the data, it’s already old news. Today’s reliance on the web and social media requires real time tracking and analytics that are delivered in real time.
5 Ways to Benefit from Real Time Data
ducttape > Input
Keywords: analytics, metrics, New Applications
March 16, 2011
Loog, a Modular Kid’s Guitar They Make Themselves
John Pavlus > Input
If you’ve ever wailed out an air-guitar riff when no one was looking (or maybe when everyone was looking), you understand the primal appeal of the six-string guitar. But in real life these rock-n-roll axes can seem kind of intimidating to a beginner: They’re expensive and hard to tune correctly if you don’t know what you’re doing. Rafael Atijas didn’t want that to stop anyone, much less a musically curious kid, from rocking out — so he designed the Loog guitar, a three-stringed “starter” guitar with a modular design that anyone from age 6 to 60 can assemble themselves and start noodling around with.
The Loog began as Atijas’s thesis project as a student at NYU, and when he wanted to turn his prototype into a proper product, he turned to — where else? — the crowdfunders on Kickstarter.com.
Atijas designed the Loog with three strings instead of six because his research showed that fewer strings made it easier for a beginner with no musical training to pick up the instrument and start getting results fast. To purists who scoff that the Loog is just a toy or some crippled version of a “real” guitar: Just watch the kid at the end of the video rocking out on the thing and tell me he isn’t “really” playing. (“A regular chord in a standard 6-string guitar is usually comprised of no more than 3 notes,” the Loog site says.)
Atijas’s clever modular design also lets kids and parents bond by building the instrument together (it only takes 15 minutes, “much better than just buying it in a store,” he says), and they can even swap out different bodies and necks as their musical skills grow. The short neck is just the right size for 6- to 9-year-olds to use, but when they outgrow that, just pop a few screws out and attach the longer neck.
If all goes well with the rest of Atijas’s Kickstarter fundraising, the Loog will start shipping this May. With 20 days left to go, he’s already collected more than double his $15,000 budget. No wonder: The video is adorable, the product is ingenious, and who wouldn’t want to help create a way for kids to jam together that doesn’t involve firing up a video game console?
[Read more at Loogguitars.com]
Related Posts:
Keywords: air, Atijas Kickstarter, console, help, musical, NYU, product, Rafael Atijas, real, video
March 16, 2011
Loog, A Modular Kid’s Guitar They Make Themselves
John Pavlus > Input
If you’ve ever wailed out an air-guitar riff when no one was looking (or maybe when everyone was looking), you understand the primal appeal of the six-string guitar. But in real life these rock-n-roll axes can seem kind of intimidating to a beginner: they’re expensive and hard to tune correctly if you don’t know what you’re doing. Rafael Atijas didn’t want that to stop anyone, much less a musically curious kid, from rocking out — so he designed the Loog guitar, a three-stringed “starter” guitar with a modular design that anyone from age 6 to 60 can assemble themselves and start noodling around with.
The Loog began as Atijas’s thesis project as a student at NYU, and when he wanted to turn his prototype into a proper product, he turned to — where else? — the crowdfunders on Kickstarter.com.
Atijas designed the Loog with three strings instead of six because his research showed that fewer strings made it easier for a beginner with no musical training to pick up the instrument and start getting results fast. To purists who scoff that the Loog is just a toy or some crippled version of a “real” guitar: just watch the kid at the end of the video rocking out on the thing and tell me he isn’t “really” playing. (“A regular chord in a standard 6-string guitar is usually comprised of no more than 3 notes,” the Loog site says.)
Atijas’s clever modular design also lets kids and parents bond by building the instrument together (it only takes 15 minutes, “much better than just buying it in a store,” he says), and they can even swap out different bodies and necks as their musical skills grow. The short neck is just the right size for 6 to 9-year-olds to use, but when they outgrow that, just pop a few screws out and attach the longer neck.
If all goes well with the rest of Atijas’s Kickstarter fundraising, the Loog will start shipping this May. With 20 days left to go, he’s already collected more than double his $15,000 budget. No wonder: the video is adorable, the product is ingenious, and who wouldn’t want to help create a way for kids to jam together that doesn’t involve firing up a video game console?
[Read more at Loogguitars.com]
Related Posts:
Keywords: air, Atijas Kickstarter, console, musical, NYU, product, Rafael Atijas, re, real, video
March 16, 2011
Walled Gardens and the Value of Innovation: Questions for Bill Franks
Robin Carey > Input
Two interesting articles of note in the current Harvard Business Review, one, an interview with John (“I’m not Meg Whitman”) Donahoe, the new CEO of eBay, and a fascinating piece about creating a “culture of experimentation” coincide perfectly with my recent talk with Bill Franks, Chief Analytics Officer at Teradata. Bill* has become an innovation evangelist to the customers of this cutting-edge, “big data” provider, and it just so happens that eBay is one of them.
Related Posts:
Keywords: analytics, big data, Design, Enterprise 2.0, innovation, Knowledge Management, strategy, testing, Yes
March 16, 2011
In arrivo la nuova versione di Facebook Deals: che la guerra a Groupon abbia inizio!
Aliki > Input
Facebook si prepara a lanciare una nuova versione di Deals (in italiano Offerte), che promettono un’esperienza ancora più social. Sarà il degno rivale di Groupon?
Related Posts:
Keywords: aggiornamento, amici, facebook, Facebook Deals, Financial Times, groupon, Home Page, nuova versione, ofertas, offerta, offerte, Social Media Marketing, Top Section, update
March 16, 2011
Infographic of the Day: 14 Surprising Facts About Beer
Cliff Kuang > Input
St. Patrick’s Day is tomorrow — which means that many of you will be drinking lots and lots of green beer, and suffering the consequences. Which isn’t exactly great for your health, but you can take solace in the fact that beer, in moderation, might actually be kinda great for you.
The many benefits are laid out in this infographic by design firm Belancio. Among other things, we learn, for example, that beer is better at flushing your kidneys than water, fights osteoporosis, and it lowers cholesterol.
[Click to enlarge]
Of course, those benefits would hardly outweigh the problems with drinking too much. And you’ve got to take many of these factoids with a heaping grain of salt — for example, just because hops contains anti-oxidants, it doesn’t mean that the beer made from it contains anti-oxidants. And it’s totally unclear for many of these miracle ingredients whether beer actually contains them in meaningful amounts. Moreover, the contention that moderate drinking leads to decreased mortality — outlined in that very clever bar chart up top — is controversial.
But still, when you’re stumbling home tomorrow, there’s a few facts in here worth savoring. Too bad you didn’t stop drinking after two glasses.
Related Posts:
Keywords: cholesterol, green, Infographic, Patrick Day, re, top, water
March 16, 2011
Former Ghosts e il videoclip indipendente d’autore
Enrico > Input
I Former Ghosts non sono una band qualsiasi. Del resto come si potrebbe definire un progetto qualunque la collaborazione fra Xiu Xiu, Zola Jesus e Freddy Ruppert (aka This Song Is A Mess But So Am I)?
Ecco perché hanno chiesto di fare un videoclip così bello a Paul Rodriguez: un personaggio unico che vi consigliano Bruce LaBruce e Harmony Korine in persona!
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Keywords: Arti Visive, musica
March 16, 2011
Luxury automotive: quando le supercar incontrano l’iPhone
Kizashi > Input
Le vetture di lusso rappresentano un prodotto mitico per gli appassionati ed uno status symbol per chi le possiede; di conseguenza, i fattori determinanti in questo settore sono la visibilità e la promozione. In quest’ottica, il luxury automotive si lega perfettamente al mondo mobile; vediamo insieme gli esempi più lampanti!
Related Posts:
Keywords: apps, aston, aston martin, auto, auto iphone, automotive, Automotive App, bentley, bmw, BMW app, bugatti, Ferrari, ferrari app, fis, Home Page, iPhone, iPhone app, lamborghini, martin, maserati, Mobile Experience, Mobile Marketing, nascar, racing, Red Bull, sauber, sauber app, Top Section
March 16, 2011
The Happy Hypocrite — Say What You See
manystuff > Input
The Happy Hypocrite — Say What You See
Co-hosted by An Endless Supply and Maria Fusco
part of Again, A Time Machine
Drawing on the methodology of one of the sections from the Happy Hypocrite,
An Endless Supply and Maria Fusco present a series of artists’ readings and spoken word performances.
31 March, 6.30–10pm
Eastside Projects, Birmingham
Related Posts:
Keywords: graphic design, Varied images
March 16, 2011
Bora Zivkovic su Jekyll
peppe > Input
C’è una bellissima intervista a Bora Zivkovic oggi su Jekyll e invito tutti a leggerla (ma segnalo a chi l’ha pubblicata che i refusi son tanti). Sottolineo solo un passaggio. Alla domanda “Quali sono le principali competenze che un giornalista scientifico deve possedere oggi?” risponde “La cosa più importante è cambiare il modo in cui si cercano le informazioni. Il giornalista tradizionale andrà su Google, chiamerà lo scienziato e naturalmente userà il comunicato stampa come base. È invece essenziale per il giornalista di oggi entrare nell’abitudine di cercare contemporaneamente in posti come Google Blog Search e in aggregatori come Research Blogging, Science Blogging e ScienceSeeker. Lì troverà esperti che hanno già scritto qualcosa riguardo la ricerca di cui si parla, potrà approfondire di più l’argomento e aggirerà qualche errore. Usare la blogosfera come fonte di informazioni affidabili è qualcosa che il giornalista scientifico deve imparare a fare. Inoltre, i blogger scientifici sono una fonte magnifica perché sono già comunicatori: sono facili da trovare, parlano volentieri, sono veloci nel rispondere e le loro risposte avranno un linguaggio comprensibile, con meno gergo tecnico, perché è qualcosa che stanno facendo da un po’ di tempo.(…)“. Ecco, doveva arrivare Bora a parlarci di Research Blogging che, vi ricordo, da qualche mese ha la sua edizione italiana. Magari qualcuno, fuori dal solito giro, comincerà a farci caso. Magari qualcuno scoprirà che anche in Italia c’è chi prova a mettere a disposizione un po’ di strumenti utili per la comunicazione scientifica. Non so, fate un po’ voi.
Concludo segnalandovi che chi non segue Bora su Twitter non sa cosa si perde.
Related Posts:
Keywords: bora zivkovic, I blog e la comunicazione scientifica, jekyll
March 16, 2011
Red tape
manystuff > Input
Red tape is a series of talks and discussions from Communication Art & Design (Royal College of Art, London), attempting to explore the changing boundaries within contemporary culture and practice, and confront the relevant issues and ideas that are reshaping visual communication.
The series consists of six informal talks, each bringing together a select panel of practitioners and theorists from art, design and literature. Each will address topics ranging from authorship to activism, institution to environment, fiction to production.
The talks are informed by the ongoing publication of a series of session-by-session pre-readers, distributed in the run-up to each event. The series is accompanied by a website, providing further reading material and archiving discussion recordings, interviews, and reactions. Through the broadcasting of this material, Red Tape facilitates an ongoing dialogue, linking one session to the next through documentation and critical response.
Schedule
- 16th March, 2.30pm: Curating in the public domain
- 23rd March, 2.30pm: Experience design & the future of everything else
- 6th April, 2.30pm: Fiction in production
- 4th May, 2.30pm: David Reinfurt & Catherine de Smet
- 11th May, 2.30pm: Disobedience & the institution
- 1st June, 2.30pm: Future history: the archive as storage
Royal College of Art, London
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Keywords: graphic design, Varied images
March 16, 2011
[INTERVISTA] Avacar.it: quando il car pooling si fa social!
Akira > Input
Avacar.it, il primo social & mobility network per il car pooling, viene dalla Puglia ed è un successo: abbiamo intervistato gli ideatori, scoprendo le origini, i progetti futuri… e un’anteprima!
Related Posts:
Keywords: Altre Storie, Andre Rutigliano, Anteprima, avacar.it, car pooling, Home Page, Intervista, mobility, network, Puglia, Shurikenews, Simona Ardito, social, Social Media Marketing, social network
March 16, 2011
Tecnici eroi
Luca De Biase > Input
L’incidente nucleare costringe i tecnici ad atti di eroismo straordinari. (Scientific American)
Related Posts:
Keywords: nucleare, partecipazione
March 16, 2011
METROPOLIS M
manystuff > Input
METROPOLIS M is a bimonthly magazine on contemporary art. The METROPOLISM.COM website complements the magazine with reviews, columns and information on the international art world. METROPOLISM.COM includes a complete archive of articles and reviews previously published in the magazine.
Related Posts:
Keywords: Varied images
March 16, 2011
A History of Poverty: Charting International Development over Time
information aesthetics > Input
The Christian Aid ‘History of Poverty‘ [povertyover.com] is a quite sophisticated and 3D-esque world map that reveals the development of countries over the last few hundred years in terms of poverty. An annotated timeline provides some interaction possibilities with the data.
Where possible, the poverty scale is representative of the United Nations Development Programmes’ human development index (HDI). This HDI is a weighted index of GDP per capita, life expectancy (as indicator of health), literacy rates and school enrolment rates (indicators of education). Where UN data was not available, they have drawn from other sources including United Nations, World Bank development indicators, United Nations Educational, Scientific, and Cultural Organization (UNESCO) Institute for Statistics, and Task Force on Higher Education and Society.
The poverty threshold (the point at which countries turn from grey to orange) is equal to UNDP (2010) index for the highest ranking country in the ‘Low Human Development’ quartile (Kenya at 0.470)
Related Posts:
Keywords: collection
March 16, 2011
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